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Archive for ‘Using Wireless at Trade Shows’

The Problem with Lead Solutions that Depend on Wireless Connections–no problem

The Problem with Lead Solutions that Depend on Wireless Connections (is not a problem with NewLeads)

A desperate competitor recently posted an article trying to scare exhibitors away from iPad solutions that rely on internet and wireless connectivity, saying that there is a problem with lead solutions that depend on wireless connections.  Ironically, the competitor’s iPads ultimately rely on internet connections so that the leads can be “synced”. Perhaps the blog post goes under the category of “open mouth, insert foot”.  But it raises an important topic, nonetheless: what is the problem with lead solutions that depend on wireless connections?

There are two ways to use wireless at a show: one is with an internet connection and the other is with a local wireless cloud network (the latter of which is used by NewLeads.) Anyone using their smart phone at a trade show knows about internet and cell phone “flakivitiy”; …

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Tradeshow Wireless Internet Pricing Rip-Offs–$3500, REALLY??

You ask for Internet access in your hotel room; that’s $24 for 24 hours.  Two computers?  Double that.  Need it on a plane? That’s $10 to $25 per flight.  Seems pretty expensive until you order trade show wireless Internet as an exhibitor for your booth (cue the horror flick music).

How about five PC’s accessing the Internet for your booth? Are you sitting down?  Have you taken your blood pressure medicine today?  How about $3,500?  REALLY? Are you (insert your frustration-based adjective(s) here) kidding me? I wish I were kidding. It makes me feel good about that first text message bill for my daughter’s new cell phone many years ago. It was $200. Chump change by comparison.

There was a time not long ago when the only option to show labor was.. floor labor.  You didn’t even think about screwing in your own light bulbs.  There was a time …

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Networking iPads in the Booth

What’s so hard about networking iPads in the booth?  Just pull out your Apple network and your on, right? If only it were that easy, which it is until the show starts and there are 200 other signals attacking you.   Trade shows are unique.  Every booth has a wireless network and getting a clean signal for your needs is like getting clearance to land at O’Hare in a January snow storm with a teenager at the controls. Yet if you don’t have a network for your leads system, you’ve missed the boat.

Many exhibit and marketing professionals visited our booth at the Exhibitor Show 2012 wanting to know more about our networked iPad solution and specifically about the benefits of networking them all together with the Back Box and our rock solid wireless network.  All of our iPads are networked in your booth which instantly leverages information across your entire team …

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Exhibitor and Pittcon Wireless Fails While NewLeads Wireless Stays Up

When you choose to use a wireless solution in your booth, you must be sure it will work–but how?  At both Pittcon and the Exhibitor Show 2012 in Las Vegas (a trade show for the tradeshow industry), the Mandaly Bay wireless failed repeatedly.  However, NewLeads and its eight partners on the show floor had no problems with using our wireless iPad solution because NewLeads supplied the wireless network for each partner.  How good was the system?  Certainly, it was better than the one offered for free by the tradeshow organizer.  The following email apology was sent by Exhibitor2012 regarding the failure of the show provided wireless network:

(Dear Exhibitor at 2012):

Given the high volume of WiFi signals from the EXHIBITOR2012 show floor, the official MC2 sponsored WiFi signal was frequently facing network interference and deemed ineffective. Although Mandalay Bay made every effort to overcome this technical challenge, they were unable to

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