For trade shows held outdoors, the Kindle Paperwhite is perfect for scanning badges and qualifying leads even in the brightest sunlight.
OXNARD, Calif. – – December 10, 2013 – – Heavy equipment manufacturers spent more than $500 million exhibiting at the World of Concrete and CONEXPO trade shows held in Las Vegas in the first quarter of 2013. However, due to lagging sales lead technology that didn’t work outdoors, many of the sales leads were left on the table or totally unqualified, costing exhibitors tens of millions of dollars.
To address the need, tradeshow technology leader NewLeads announced today that their iPad cloud server leads system is now available on the Kindle Paperwhite platform, allowing exhibitors to scan, view and qualify leads in the brightest sunlight. The Kindle Paperwhite fits easily in a coat pocket and has a battery life exceeding the length of the show, ready for both World of Concrete and CONEXPO 2014.
“Scanning leads outdoors has always been limited to contact information and handwritten notes, because it’s impossible to see an iPad or even a laptop screen,” says NewLeads CEO John Hasbrouck. “Scanned names are little better than cold calls, but field reps need to know product interest, timeframe and other key factors.” Hasbrouck added that using Kindle Paperwhites on the NewLeads cloud server “finally lets exhibitors qualify attendee interests with a CRM-matched sales survey, gathering answers about product interest, timeframe to purchase, and size of opportunity.”The system is completely customizable to the sales questions each company requires, and Hasbrouck notes that every CRM system has a unique set of questions and answers.
How it Works!
Attendee badges at this year’s shows are printed with postage-stamp-sized QR codes, which are scanned at scanning stations in the booth to instantly appear on the Kindle Paperwhites. After correcting missing information (like phone number and email address) on the Kindle Paperwhite’s screen, exhibitors can tap on survey answers reflecting attendee interests and take notes. Once the information is saved, the attendee gets an instant email with links to the literature of the products they requested.
The NewLeads cloud server system on Kindle Paperwhite is an adaptation of the long-running NewLeads iPad cloud system, used inside trade show halls by some of the world’s largest exhibitors. As a third-party alternative to the trade show lead retrieval system, the NewLeads iPad system includes:
- √ trade show badge scanners,
√ an integrated program to show videos and literature,
√ a “hot leads” email sender,
√ and a live dashboard report, indicating all metrics of sales leads being collected.
Systems are customized and rented to exhibitors on a per-show or contractual basis.
About NewLeads, Inc.
Since 1996, NewLeads, Inc. has served as an industry leader and market pioneer in developing, launching and supporting innovative solutions for exhibitors who seek better-qualified, sales-ready trade show leads for their CRM. From its inception, the company has been first to market with award-winning products and solutions, supporting Fortune 1000 companies that exhibit at trade shows in markets such as health care, high tech, scientific, and telecommunications. NewLeads’ time-tested solutions have been used at over 30,000 shows in North America, Europe and Asia. The company is privately held with headquarters in Southern California, and additional service teams in Dusseldorf, Germany.
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