•  
  •  
  • Home
  • /Posts Tagged ' lead acquisition '

Archives

Is there something better than BANT to qualify show leads?

Is there something better than BANT to qualify show leads?

Give salespeople enough leads and they will complain about quality. The surest path to quality enhancement is getting answers to questions salespeople require to separate immediate, long term buyers or visitors that just want a free t-shirt. I think the answers most sought after are: budget, timeframe to buy, authority to buy, and need (usually thought of as product or product application).

Read more →