Running to get the latest iPad for your trade show booth is a great concept, but make sure you create a plan to go with the device.
It’s so easy to think we can push a button and hear “that was easy!” and really have the problem solved. But like our parents told us and we tell our kids, “the best things in life take a lot of time and hard work. There are no shortcuts to success”, this is true with using iPads. You’ll need a plan to create effective iPad lead retrieval strategies for trade shows, not only for use and implementation but also by setting some goals to measure and you’ll need a way to get your sales team excited about using iPads in the booth.
Start with an overall idea of what you wish the iPad would do to improve your trade show marketing process. …Read more →