Trade Show Lead Management Best Practices

What Questions Should Be On My Lead Form? (http://hsm NULL.newleads NULL.com/What-Questions-Go-On-My-Lead-Form/) 

This three page white paper help you to better understand the lead management best practices in terms of sales needs at trade shows; how they relate to sales reps, your CRM system, and most importantly, to the attendee.  You’ll learn the three questions you must have on your trade show lead detailing form and the six or seven you should avoid.

Trade Show Marketing Dollars: What’s At Stake? (http://hsm NULL.newleads NULL.com/trade_show_marketing_investment_white_paper/)

Why would anyone triple or quadruple their “lead retrieval” budget to get a really great lead detailing and collateral demonstration system? Trade show lead management best practices include using CRM aligned systems that synchronize your selling process with your trade show lead capture. This three page article explores the trade show investment from the view point of sales and lost opportunities, and helps you to calculate what it costs your company per hour to exhibit at a trade show.

Increasing Attendee Engagement at Trade Shows (http://hsm NULL.newleads NULL.com/tradeshow-ipads-attendee-engagement-time/Default NULL.aspx)

Attracting attendees to your booth is great, but the key to getting sales-ready leads is increasing the time they are engaged with your staff and learn about your products and services. In this four page white paper, you’ll learn why disengagement happens, what you need to prevent it, and the key steps to increasing engagement–all of which results in more sales-ready leads.

Aligning Trade Show Leads With Your CRM  (http://hsm NULL.newleads NULL.com/aligning-trade-show-leads-with-your-crm)

Collecting leads at trade shows with the right sales questions is critical, but even the best lead form will not deliver results unless the data is matched up to the structure of your CRM. Leads that aren’t “CRM-Ready” create data log jams, slowing the delivery time to reps and negatively impacting your ROI.  Download this four page white paper and you’ll learn the five steps to “CRM-Ready” leads.