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NewLeads announces instant language translation for iPad leads system for trade shows and events

Leads and literature system changes language for sales and marketing questions on demand

LOS ANGELES, CA – – January 22, 2013 – – American companies exhibiting at trade shows abroad and in emerging markets have been losing sales due to foreign language obstacles, leaving behind too many sales opportunities.  Thanks to a recent software innovation from a company that specializes in sales lead collection software for iPads, that problem has been solved.  NewLeads, Inc. has added an instant translation feature that works on their iPad cloud system, empowering companies to gather sales leads and show literature on iPads in any language while still being able to deliver data and reports in English. This is critical for CRMs like salesforce.com and marketing automation software like Eloqua where a company’s global database language must be standardized.

“Many American companies have been at a disadvantage in Europe, Asia and the Middle East for lack of language skills,” said NewLeads CEO John Hasbrouck.  He notes that while NewLeads’ iPad systems increase engagement and lead quality with collateral and sales follow-up questions, language barriers inhibit sales opportunities.  “Not having literature and follow-up questions in the target language diminishes trust,” he said, adding that this new feature provides a local presence by showing everything in the attendee’s language.  The new feature also works on Android and Windows tablets.

Unlike websites that require sub-domains for multiple languages, NewLeads’ technology makes real-time ‘on-page’ changes, with instant conversions to Chinese, Arabic, German and any language. “Our customers in America have waited a long time for this, and we anticipate their ROI from trade shows to increase significantly using this language bridge,” said Hasbrouck, who also expects strong demand from European customers.

About NewLeads, Inc.

Since 1996, NewLeads, Inc. has served as an industry leader and market pioneer in delivering innovative green solutions to exhibitors who seek to improve their trade show results by delivering paperless literature requests and collecting CRM-ready leads on tablets and smart phones. NewLeads has been first to market with award-winning solutions, supporting companies in industries such as healthcare, high-tech, scientific, and telecommunications at over 30,000 shows in North America, Europe and Asia. The company is privately held with headquarters in Southern California, with additional service teams in Düsseldorf, Germany.

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Trade Show iPad® Sales Lead System Now Available on Outdoor Kindle Paperwhite

For trade shows held outdoors, the Kindle Paperwhite is perfect for scanning badges and qualifying leads even in the brightest sunlight.

OXNARD, Calif. – – December 10, 2013 – – Heavy equipment manufacturers spent more than $500 million exhibiting at the World of Concrete and CONEXPO trade shows held in Las Vegas in the first quarter of 2013. However, due to lagging sales lead technology that didn’t work outdoors, many of the sales leads were left on the table or totally unqualified, costing exhibitors tens of millions of dollars.

To address the need, tradeshow technology leader NewLeads announced today that their iPad cloud server leads system is now available on the Kindle Paperwhite platform, allowing exhibitors to scan, view and qualify leads in the brightest sunlight. The Kindle Paperwhite fits easily in a coat pocket and has a battery life exceeding the length of the show, ready for both World of Concrete and CONEXPO 2014.

“Scanning leads outdoors has always been limited to contact information and handwritten notes, because it’s impossible to see an iPad or even a laptop screen,” says NewLeads CEO John Hasbrouck. “Scanned names are little better than cold calls, but field reps need to know product interest, timeframe and other key factors.” Hasbrouck added that using Kindle Paperwhites on the NewLeads cloud server “finally lets exhibitors qualify attendee interests with a CRM-matched sales survey, gathering answers about product interest, timeframe to purchase, and size of opportunity.”The system is completely customizable to the sales questions each company requires, and Hasbrouck notes that every CRM system has a unique set of questions and answers.

How it Works!

Attendee badges at this year’s shows are printed with postage-stamp-sized QR codes, which are scanned at scanning stations in the booth to instantly appear on the Kindle Paperwhites. After correcting missing information (like phone number and email address) on the Kindle Paperwhite’s screen, exhibitors can tap on survey answers reflecting attendee interests and take notes. Once the information is saved, the attendee gets an instant email with links to the literature of the products they requested.

The NewLeads cloud server system on Kindle Paperwhite is an adaptation of the long-running NewLeads iPad cloud system, used inside trade show halls by some of the world’s largest exhibitors. As a third-party alternative to the trade show lead retrieval system, the NewLeads iPad system includes:

  •    √   trade show badge scanners,
       √   an integrated program to show videos and literature,
          a “hot leads” email sender,
       √   and a live dashboard report, indicating all metrics of sales leads being collected.

Systems are customized and rented to exhibitors on a per-show or contractual basis.

More information may be obtained by calling NewLeads at 805-604-4444 ext. 113, by emailing sales@newleads.com, or visiting their website, www.newleads.com.

About NewLeads, Inc.

Since 1996, NewLeads, Inc. has served as an industry leader and market pioneer in developing, launching and supporting innovative solutions for exhibitors who seek better-qualified, sales-ready trade show leads for their CRM. From its inception, the company has been first to market with award-winning products and solutions, supporting Fortune 1000 companies that exhibit at trade shows in markets such as health care, high tech, scientific, and telecommunications. NewLeads’ time-tested solutions have been used at over 30,000 shows in North America, Europe and Asia. The company is privately held with headquarters in Southern California, and additional service teams in Dusseldorf, Germany.

*iPad® is a registered trademark of Apple. Kindle is a trademark of Amazon.com, Inc.

Media Contact:  Laura Burton, laura@newleads.com, 1-805-604-4444 ext. 114

 

 

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NewLeads Announces New Trade Show Lead Solution App for iPads, LeadPad

OXNARD, Calif. – May 9, 2012 – In an innovative move, NewLeads announced its latest trade show iPad lead solution that allows exhibitors to not only increase the quality and quantity of their sales leads, but also combines instant access to rich media and collateral, delivering unprecedented attendee engagement and behavioral metrics. This new solution is aptly named “LeadPad” and is the successor to last year’s award winning iPad Lead Solution.

The NewLeads iPad Lead Solution first launched in the fall of 2010.  Top tier exhibitors who had used NewLeads for years, were calling for an iPad solution to get away from PC-based lead systems and utilize the mobility and booth rep friendly attributes of iPads. This premier app solution release brings the advantages of a literature kiosk in sync with a lead detailing station, coupled with features like instant email and literature fulfillment.

Booth reps will now use the LeadPad not only as an effective lead solution, but also as a robust sales tool in the booth with access to videos, documentation, photos and other applications, all in one easy-to-use, trade show friendly application.  Health Care exhibitors will be able to track literature and collateral viewing details and behaviors, as well as see the engagement times and patterns of their booth visitors.  Exhibit mangers will have access to real-time dashboard reports, tracking leads taken by the hour, by booth rep, by product interest, by collateral viewed and by many other key measurements on leads detailed in the booth.  Attendees can receive instant emails with their specific collateral requests and your sales force can receive their leads faster, with complete booth engagement information, to help them follow-up more effectively on their show leads.

NewLeads President and CEO John Hasbrouck says feedback on the LeadPad is exceeding expectations, saying “This new solution is exciting on so many levels.  Clients are relieved to leave printed literature at home and medical exhibitors are able to match badge scans with NPI numbers and current customers instantly.  The iPad is immediately embraced by sales reps who love the user friendly interface.   They finally have a leads system that does it all!”

The NewLeads LeadPad package comes standard with customized key survey questions, product pick lists, an integrated rich-media collateral library, instant dashboard reports and an instant email response engine. All LeadPad systems are custom configured for each client for each show, giving exhibitors a precise ability to target conversations, while matching CRM data needs.

The LeadPad system is built on a private wireless cloud and is not Internet dependent, eliminating the need for an internet drop in the booth. “We’ve deployed our private wireless cloud technology for the last 18 months and out of hundreds of iPads shipped, we have a 99% up-time record”, declared Karl Becker, COO. ”Our wireless equipment is so good it is better than a wired network.”

About NewLeads, Inc.

Since 1996, NewLeads, Inc. has served as an industry leader and market maker in developing, launching and supporting innovative solutions for exhibitors who seek better qualified, sales-ready trade show leads for their CRM.  From its inception, the company has been first to market with award-winning products and solutions, supporting Fortune 1000 companies that exhibit at trade shows in markets such as health care, high tech, scientific, and telecommunications. NewLeads’ time-tested solutions have been used at over 30,000 shows in North America, Europe and Asia. The company is privately held with headquarters in Southern Calif., and additional service teams in Dusseldorf, Germany.

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