OXNARD, Calif. – May 9, 2012 – In an innovative move, NewLeads announced its latest trade show iPad lead solution (http://www NULL.newleads NULL.com) that allows exhibitors to not only increase the quality and quantity of their sales leads, but also combines instant access to rich media and collateral, delivering unprecedented attendee engagement and behavioral metrics. This new solution is aptly named “LeadPad” and is the successor to last year’s award winning iPad Lead Solution.

The NewLeads iPad Lead Solution first launched in the fall of 2010.  Top tier exhibitors who had used NewLeads for years, were calling for an iPad solution to get away from PC-based lead systems and utilize the mobility and booth rep friendly attributes of iPads. This premier app solution release brings the advantages of a literature kiosk in sync with a lead detailing station, coupled with features like instant email and literature fulfillment.

Booth reps will now use the LeadPad not only as an effective lead solution, but also as a robust sales tool in the booth with access to videos, documentation, photos and other applications, all in one easy-to-use, trade show friendly application.  Health Care exhibitors will be able to track literature and collateral viewing details and behaviors, as well as see the engagement times and patterns of their booth visitors.  Exhibit mangers will have access to real-time dashboard reports, tracking leads taken by the hour, by booth rep, by product interest, by collateral viewed and by many other key measurements on leads detailed in the booth.  Attendees can receive instant emails with their specific collateral requests and your sales force can receive their leads faster, with complete booth engagement information, to help them follow-up more effectively on their show leads.

NewLeads President and CEO John Hasbrouck says feedback on the LeadPad is exceeding expectations, saying “This new solution is exciting on so many levels.  Clients are relieved to leave printed literature at home and medical exhibitors are able to match badge scans with NPI numbers and current customers instantly.  The iPad is immediately embraced by sales reps who love the user friendly interface.   They finally have a leads system that does it all!”

The NewLeads LeadPad package comes standard with customized key survey questions, product pick lists, an integrated rich-media collateral library, instant dashboard reports and an instant email response engine. All LeadPad systems are custom configured for each client for each show, giving exhibitors a precise ability to target conversations, while matching CRM data needs.

The LeadPad system is built on a private wireless cloud and is not Internet dependent, eliminating the need for an internet drop in the booth. “We’ve deployed our private wireless cloud technology for the last 18 months and out of hundreds of iPads shipped, we have a 99% up-time record”, declared Karl Becker, COO. ”Our wireless equipment is so good it is better than a wired network.”

About NewLeads, Inc.

Since 1996, NewLeads, Inc. has served as an industry leader and market maker in developing, launching and supporting innovative solutions for exhibitors who seek better qualified, sales-ready trade show leads for their CRM.  From its inception, the company has been first to market with award-winning products and solutions, supporting Fortune 1000 companies that exhibit at trade shows in markets such as health care, high tech, scientific, and telecommunications. NewLeads’ time-tested solutions have been used at over 30,000 shows in North America, Europe and Asia. The company is privately held with headquarters in Southern Calif., and additional service teams in Dusseldorf, Germany.