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Tradeshow Wireless Internet Pricing Rip-Offs–$3500, REALLY??

You ask for Internet access in your hotel room; that’s $24 for 24 hours.  Two computers?  Double that.  Need it on a plane? That’s $10 to $25 per flight.  Seems pretty expensive until you order trade show wireless Internet as an exhibitor for your booth (cue the horror flick music).

How about five PC’s accessing the Internet for your booth? Are you sitting down?  Have you taken your blood pressure medicine today?  How about $3,500?  REALLY? Are you (insert your frustration-based adjective(s) here) kidding me? I wish I were kidding. It makes me feel good about that first text message bill for my daughter’s new cell phone many years ago. It was $200. Chump change by comparison.

There was a time not long ago when the only option to show labor was.. floor labor.  You didn’t even think about screwing in your own light bulbs.  There was a time …

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Warning: Lock It Down at Javits!

Security tip: Do not use personal employee laptops in your booth for any reason. Lead management systems or even a CRM are vital at trade shows for effectively communicating with attendees. However, don’t risk what may be very sensitive data that is typically stored on an employee’s laptop at the show. The Ponemon study estimates the loss of a laptop to cost as much as $50,000. The units used in your booth should be clean and contain no corporate data and no unencrypted show data (leads). If the system does get lost or stolen, the only thing you lose is the cost of the laptop.

Remember the Jacob Javits trade show swag motto for attendees: Anything that is not nailed down is considered free! And anything that can be easily pried up simply is not considered nailed down.…

 
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